Apr 042017
 

As a newly minted Legacy Republic consultant, I seized on the opportunity at RootsTech 2017 to get to know the company’s leadership better. Legacy Republic Logo (Disclosure: I’m a Legacy Maker or consultant. As such I receive financial compensation from orders placed through me or my personal Legacy Republic site. That said, I believe in Legacy Republic’s mission and services. They are the reason I joined.)

During Rootstech2016, Legacy Republic’s president Brian Knapp was busy unveiling their new Studio scanner, the 2nd place winner in the Innovator Summit.  This year, things were a little less hectic. However, Brian was no less enthusiastic about the company’s mission. In addition, he had time to explain Legacy Republic’s commitment to helping family historians tell stories.

View the interview below to hear more about how Legacy Republic helps family storytellers highlight the moments that matter.

Interview

Legacy Republic and Storytelling

Sharleen Reyes, the company’s VP of Marketing impressed me as well. She took time to sit with me and give me insight into how Legacy Republic translates their mission into a marketing strategy. Sharleen isn’t what my former life in international business would have lead me to expect out of a VP of Marketing.  She’s unpretentious, open to new ideas, and has a mile-wide creative streak.

She doesn’t believe in scare tactics.  Though it’s true that media is degrading, particularly VHS media, Legacy Republic frowns on scaring customers into getting every linear foot of video and film in the house digitized.  The mission is to get important memories out of closets and to share them with family.

Which is why, Sharleen explains, Legacy Republic prefers the person-to-person relationship model rather than a traditional sales force.  In fact, Legacy Republic trains their Legacy Makers to back away from “selling.” Instead, they are coached to simply help customers and trust that sales opportunities will develop organically—or not—out of trusted relationships.

Choosing the Moments that Matter

Which moments matter?

A case in point of posed versus un-posed photos. Of course, on the left is the question of why my mom would have cut my bangs so short before a formal portrait. However, the photo on the right portrays a more typical story of how my sister entertained herself sticking her finger in my ear. And why I didn’t seem to mind.

Sharleen and Brian gave a presentation at RootsTech on choosing those moments that matter.  In it, they stressed that the moments that matter are not necessarily the ones in which everyone wears in coordinated outfits and stands in front of an attractive backdrop. It might not even be the one with perfect focus and composition. Rather, they’re the ones that express a moment of personalities and relationships. The ones that give rise to stories. That’s a valuable takeaway for storytellers.

Your Turn:

There are stories lurking in your closets. Look back at media—still or film or video—and choose a couple of ones that have stories which flow from them.  Now go tell those stories!

Jul 022014
 

Craft Squad July 4 TraditionsIn my project for this month’s blog hop, I’ve tried to highlight my families 4th of July traditions. Welcome to my Treasure Chest of Memories blog. It’s all about preserving and sharing personal and family stories, whether you’re scrapbooking, writing, journaling, or augmenting your family tree. If you’re coming from The Crafty Neighbor, you’re in the right place. Continue reading »

Jun 022014
 

Craft-Squad-I-doWelcome to my stop on the Craft Squad’s “I Do” Blog Hop. If you’re coming from The Crafty Neighbor you are in the right place.  If you want to start at the beginning, go to Roxie’s Stamping Rooms at http://roxiesstampingroom.blogspot.com/2014/06/june-blog-hop-i-do.html.

Ideally wedding pictures should do more than memorialize the event. Photos and scrapbook layouts should tell a story–a story that began long before the ring was offered on bended knee. This scrapbook layout takes advantage of a wonderful photographer who came up with a way to help the bride always remember wedding dreams coming true.

Continue reading »

May 122014
 
Jackie Wood Lost Memories

Guest Poster Jackie Wood tells her story of eight years of memories lost.

Nothing brings home the fact that memories matter more than hearing about someone who has lost his or her ability to remember. Today, I’m excited to have Jackie Wood tell her story of eight years of memories lost, a cautionary tale for us all. Her dedication to preserving precious moments is inspirational.

Ordinary everyday moments are what make our lives our own. These moments are what define who we are and what we do. The big moments are grand and exciting, but life happens in the little ordinary moments. These daily routines can blur together and be difficult to remember years, weeks, or even days later in the best of circumstances. For me it was especially difficult.

Two and a half years ago, I woke up to eight years of memories lost. That morning my brain, memories and reality were of our family in 2004 not 2011. In my mind, my daughter was five years old getting ready to start kindergarten. The reality was she was 13 and one year away from high school. Continue reading »

May 022014
 

Graduation Layout GraphicWelcome to my stop on the Craft Squad’s Con-Graduation Blog Hop. If you’re coming from The Crafty Neighbor, you are in the right place.  If you want to start at the beginning, go to http://stampinginferno.blogspot.com/2014/05/congradulations-blog-hop.html.

Graduation is a big deal at our house. Our youngest is graduating on June 8th. Thrilled as we are that he’s been successful, my husband and I aren’t really looking forward to his absence.  With that in mind, I wanted to create a scrapbook layout that shows my mixed feelings. I also wanted to highlight the fact that the memory of him starting kindergarten doesn’t seem old and faded. In fact, in many ways it seems like yesterday. Continue reading »

Apr 012014
 

Craft Squad Blog Hop Welcome to The Craft Squad’s Monthly Blog Hop!  This month our theme is “Hoppity Hop Hop”! What does that make you think of? Easter? Spring? Kids bouncing off the walls? Family Moments?

See how “Hoppity Hop Hop” inspired our Craft Squad members. This month I’m the first stop on the blog hop. My blog is about preserving memories; scrapbooking and paper crafting can play a huge role in sharing precious memories. Continue reading »

Mar 102014
 

use green to highlight winter beauty This month’s blog hop theme is “Brought to You by the Color Green.” Winter doesn’t have to be blue. I decided to use green to highlight winter beauty. To start at the beginning of the hop, please visit Stamp Patty’s at  http://www.stamppattys.com/2014/03/brought-to-you-by-color-green.html. If you’re coming from there, you’re in the right place.

Words alone seldom suffice to convey the beauty and mood of nature. In this project, color, photography, and art combine to highlight the beauty and serenity of one of the snowiest Michigan winters on record. Continue reading »

Feb 052014
 

Craft Squad Love is in the Air Blog Hop When we think about romance, we think about young love—star-crossed lovers and all that. We often forget to honor the enduring relationships. When you remember the romance, don’t forget to remember the long-term love affairs of older family members.

Today’s post is part of the Craft Squad’s “Love is in the Air” February Blog Hop. To start at the beginning of the hop, please visit The Crafty Neighbor where you can learn how you can win cool crafting prizes. If you’re coming from Stamp-Patty’s, you’re in the right place. Continue reading »

Nov 182013
 

My Memory Sharing Pinterest BoardsPinterest boards for memory sharing? Absolutely! Pinterest isn’t just for recipes.  You can use Pinterest boards to preserve your own memories or as resources to find new ideas that spark your creativity. If you haven’t discovered Pinterest yet, give it a whirl. How to Use Pinterest to Share Memories should help you get started.

Here are a few of my favorite memory sharing Pinterest boards. Continue reading »

Nov 142013
 
What are you grateful for

What are you grateful for?

I’m thankful for many things, but unfortunately, having extra time to do all the projects I want to do isn’t one of them. Like most people, we’re busy getting ready for the holiday, cooking special meals, and enjoying our time with family. It doesn’t seem like a great time to make an “I Am Thankful for…” scrapbook page. Unless…

Yep. Why not make a scrapbook page that doubles as your holiday newsletter? You can even include ideas from How to Write about Gratitude: 6 Ideas and kill three birds with one stone. Besides being efficient, you’ll bring meaning to what can be a hectic time of year by calling attention to the fact that you really are thankful for your blessings.

Continue reading »