As a newly minted Legacy Republic consultant, I seized on the opportunity at RootsTech 2017 to get to know the company’s leadership better. (Disclosure: I’m a Legacy Maker or consultant. As such I receive financial compensation from orders placed through me or my personal Legacy Republic site. That said, I believe in Legacy Republic’s mission and services. They are the reason I joined.)
During Rootstech 2016, Legacy Republic’s president Brian Knapp was busy unveiling their new Studio scanner, the second place winner in the Innovator Summit. This year, things were a little less hectic. However, Brian was no less enthusiastic about the company’s mission. In addition, he had time to explain Legacy Republic’s commitment to helping family historians tell stories.
View the interview below to hear more about how Legacy Republic helps family storytellers highlight the moments that matter.
Legacy Republic and Storytelling
Sharleen Reyes, the company’s VP of Marketing impressed me as well. She took time to sit with me and give me insight into how Legacy Republic translates their mission into a marketing strategy. Sharleen isn’t what my former life in international business would have lead me to expect out of a VP of Marketing. She’s unpretentious, open to new ideas, and has a mile-wide creative streak.
She doesn’t believe in scare tactics. Though it’s true that media is degrading, particularly VHS media, Legacy Republic frowns on scaring customers into getting every linear foot of video and film in the house digitized. The mission is to get important memories out of closets and to share them with family.
Which is why, Sharleen explains, Legacy Republic prefers the person-to-person relationship model rather than a traditional sales force. In fact, Legacy Republic trains their Legacy Makers to back away from “selling.” Instead, they are coached to simply help customers and trust that sales opportunities will develop organically—or not—out of trusted relationships.
Choosing the Moments that Matter
Sharleen and Brian gave a presentation at RootsTech on choosing those moments that matter. In it, they stressed that the moments that matter are not necessarily the ones in which everyone wears in coordinated outfits and stands in front of an attractive backdrop. It might not even be the one with perfect focus and composition. Rather, they’re the ones that express a moment of personalities and relationships. The ones that give rise to stories. That’s a valuable takeaway for storytellers.
There are stories lurking in your closets. Look back at media—still or film or video—and choose a couple of ones that have stories which flow from them. Now go tell those stories!